Optimizing meta descriptions for click through

[markwrightseo]

Hey guys!

I'm curious if anyone knows of any research or has any experience with using the word "buy" vs "shop for" as a call to action in meta descriptions, and what has better click through rates? A quick search of Google trends shows that they're both pretty close in terms of search, but im curious as to the psycological reaction that people have to those terms and what one they respond to better. I look forward to your response. Thanks!

[Andy.Drinkwater]

The word "Buy" is more about an action you want someone to perform, as opposed to "Shop For" which is "Let's go and look for something".

Assuming you are wanting someone to buy something from the page they land on, I would opt for "Buy". Been to a few conferences where this has cropped up in various guises.

Personally I never search for "Shop For" for anything, but always use "Buy".

Regards,

Andy

[gfiorelli1]

"Buy" is clearly a better proactive call to action than "shop for". Anyway if you want to catch also not transactional traffic, I suggest you to include also to include a not transactional call to action.

E.G.: Buy "keyword" now, and check out our offers about "category related to products"