Recommendation of second target keyword

[vliegticketsnl]

Hi there,

Our company is selling airline tickets and more products within the travelling market like car rental, hotels and holidays. Now we are busy to improve our google ranking because the market of airplaine tickets is hard with many competitors. At this moment we are optimizing our offer pages.

Our Strategy:

2 Keyword focus on that specific page
1. Vliegtickets + Destination
2. Vliegticket, ticket or tickets + Destination

Both keywords will be in the title tag. Example: vliegtickets + destination - brandname - vliegticket, ticket or tickets + destination

h1 = Vliegtickets + Destination
h2 = Vliegticket, ticket or tickets + Destination

Now we know that there is a big search volume on the keywords "goedkope vliegtickets" and we do not focus on these words on the offer pages of a destination. Goedkope vliegtickets could be translate like cheap airplane tickets. At the homepage of our offers we are focussing on goedkope vliegtickets, is it wise to continue doing that at the other pages also, instead of vliegticket, ticket, tickets + destination.

Will goedkope vliegtickets + destination make the keyword combination vliegtickets + destination more strong and could it improve our google ranking? Or should we keep it like we do now, because vliegticket, ticket or tickets + destination is familiar to vliegtickets + destination?

Hope to hear your opinion so we could decide what to do with our onpage strategy. Next thing to do than is linkbuilding. Thank you in advance.

[ZoltanGero]

I'm not an SEO Guru just a junior on his way so think twice my advice before accepting it, it's just an opinion

From my point of view I'd choose a smaller submarket of the big one you're talking about. Travelling, tourism have big market with strong competition. I'd go for long-tail keywords on subpages, optimize them for those keywords. On a long-term I still wouldn't go for the whole market if the competition is too strong with strong SEO. I'd choose smaller submarkets which can be defined around keyword groups and just one keyword. In the title use the most searched term and the content should contain more keywords, preferably long-tail ones. I think from a marketing perspective: it's much better to occupy a smaller market then become the 100th on a bigger one, because not your product or service but your position in your niche will define your business strategies, goals and success.

Destiny - this is the best idea in your question! I'm sure it's a good idea and it works!

Keyword Density - is the opposite do not overuse keywords and their plural forms, it's a bad practice. http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

Hope this helped!