Domain strategy for UK and USA

[MarkChambers]

Hi Everyone,

We have example.org.uk with 20K inbound links.

We want to target the US as well as the UK. I would be interested to hear what approaches are best for SEO.

For example is it better to keep our current domain and have subdirectories for USA for example. Or would it be better to register example.org and then use subdirectories. Or is it better to use different domains for each country?

Any help with this much appreciated.

Cheers

[alfredopalconit]

tried the subdirectories idea, but having domains for each country is more effective.
also you need to host the country targeted domains on the specific country you want to market to.

[Dan-Petrovic]

Having a TLD specific to a country/region makes sense not only from SEO but also business point of view. I understand what it means to start again and building links again from scratch however you have a good headstart and a super relevant link from your old juiced up site. Google will figure it out it's the same brand, country specific and will start treating it as a family of websites. Make sure you use all local signals (phone, address, business reg numbers and are present in local directories). When interlinking own sites ensure good disclosure is in place.

[Guest]

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[MarkChambers]

Thanks everyone forthese answers, that is really helpful. I did read Petra's article and that was really useful, but I just wasn't sure still. Cheers

[gravityseo]

"when interlinking own sites ensure good disclosure is in place"

How would you suggest doing this?

[Woolly]

What about the issue of duplicate content? I know of one site that targets the UK, NZ and Australia all with specific country level domains. However, they are simply replicating each site for each country, with the exception of some minor changes such as currency.

Will Google look at these sites individually or will there be consequences for duplicate content?

[MackenzieFogelson]

Good question. Am curious about this as well. If the site is translated to the specific geographic area, with the exact same content as the original site, will Google recognize that the content is in a different language and treat it as such?