How to Position Yourself When Doing Link Building & Outreach on behalf of Clients?

[Jeff-Hahn]

One of the things we struggle with is how to position ourselves when doing outreach such as link building on behalf of a client. We know many times it is best for outreach to come directly from the client themselves so that it comes across as more genuine. However, some clients prefer to outsource the entire process.

When doing outreach on behalf of clients, how do you position yourself? Are you typically transparent about being a marketer working for an agency, or do you spin it more as being someone 'with' the company? Does it ever make sense to use aliases?

[eyepaq]

personally I always use aliases and always say "we" as being part of the company I represent when doing outreach. It's much more personal.

However that's just me - I've never try any other apporach so I can't compare.

[Nemek]

If you want a free link (or link exchange) I've noticed it works better if you're contacting them as if you were the client.

If you're offering money, it doesn't matter. You might as well say you're working for the client and be more genuine that way.

[Jeff-Hahn]

Thanks for the great responses so far!

Any SEOs out there against claiming to be part of the client's company?

[eyepaq]

If they ask you to be the SEO guy you are part of the company so it's not "claiming to be part of ..", you actualy are