Why do I have better results with absolute search

[smartgrains]

Hi,

I completed the optimization of my website, and while my rankings have improved, i seem to have consistently better resultats with absolute search terms:

ex: i'm better ranked on "word1 word2" than just word1 word2 without the guillemets.

Do you have any idea why? As most people perform search without guillemets, i would like to improve my rankings with these searches too.

thanks,

cedric

[kennyrowe]

Without guillemets, Google is doing a broad-based search match, which generally will include elements of both word1 and word2, but not necessarily. With the guillemets, it's going an exact match search. Google's explanation of different keyword matching options.

[smartgrains]

Hi, Thanks for your answer; i'm aware of the different search options on google, but what strategy would you recommend to improve my rankings on broad based search match? Thanks