Low competition Related Keywords

[Salman42552]

Hi everyone,

I have a blog with product review articles on the best wireless Bluetooth headphones. It is a vast niche and I am finding it hard to rank on this main keyword. Is it a good practice to work on the longtail, related keywords with low competition, so I can keep my blog in the serps?

Do you think this will affect my ranking for the main keyword?

Please advise, Thank you!

[GPainter]

Howdy Salman,

Generally yes, by ranking up long tail you'll find you rank for other terms. So you might find the creation of a sub-niche of (e.g.) best over-ear headphones 2021 helps rank for your above term though there are never any guarantees. Try to think of what a user might be looking for, e.g. comparisons review technical breakdowns and even videos of use. You are never really targeting one term, every term will always have users get to you by terms you might not that thought of.

Try to think of what users might want to look at more than the single term, Google shows results for users, target them and not the term.

Longtail terms are always what you want as that is at a point in the conversion funnel users are looking to buy, tricky to find though and as you noticed - low volume but its good intent-based volume.

Good luck and hope this helps.