Does DA/PA have any effect on rankings?

[RyanAmin]

I have seen many people are concerned about increasing DA and PA of their websites. While I am very curious why do people focus on increasing DA and PA? Does DA and PA effect the rankings of the website? Because I have recently launched my website regarding men beard trimmer and it is ranking on 1st page but not on number 1 position. Will increasing DA/PA of the site help me in occupying 1st position?

[victor.celer]

If the PA and DA are low the page can still appear in the first position if it contains a very specific and informative answer to the user query. So, if you are promoting a very specific topic you can just improve the content quality of your pages to appear near the top. However, if your topics / keywords are too generic you really need to improve your authority.

In the long run it's always good to increase your DA/PA. Blogs and media sites are eager to link to high authority contents, which can increase your credibility even more.

[Paddy_Moogan]

Hi there,

Thanks for the question.

The first thing to say is that DA/PA are Moz metrics and aren't connected directly to Google and how they rank your website. So the actual answer to your question is that having your DA/PA increase will not directly effect rankings because Google doesn't use DA or PA.

Having said that, Moz have designed DA and PA to try to predict how well a domain or page could rank in search results, so generally speaking, the higher the numbers, the more chance you have of competing.

Overall, the focus when it comes to authority should be for you to generate relevant, quality links from other domains to yours which will mean that Google pass authority to your website and give it a better chance of ranking. Alongside this, DA and PA may also go up which gives you a rough measurement of your own authority.

Hope that helps!

Paddy