My website Ranking contentiously down, and keywords de-rank.
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There may have been a couple of small updates on the 20th and around 27th Oct, which may have impacted your site.
However, there are lots of things to look in to. For example, how much organic traffic has physically dropped in Google Analytics? Are the drops in keywords in the main results or featured snippets? Have conversions been impacted? Have any changes been made to the site in the past couple of months? Have your competitors been impacted? Is your link profile clean? Do you have pages competing against each other. There are multiple things to start analysing and to look for clues from.
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