Content ideas for different sections of a news website?

[Alex-Harford]

A news website I'm working on has pages for various sectors, much like any major news site  (in this case for example - defence, energy, trade & finance etc.). I've been asked to add content of 150 words or more to each sector, containing keywords we're targeting. I can see the value of this SEO-wise but can't see how we can write anything that adds value for the user. I don't want to add some rubbish for the sake of keywords, I want the information to be useful.The best idea I can come up with is to write an overview of the challenges and topics making the news in each sector, perhaps a bit of historical detail - but I don’t think this will add much value from a user-perspective, and it's not something where there will be the resources available to update often (or to provide some 'best on the web' type info). Any other ideas? Or do you think my idea is a great one? ;-)The pages in question are like the majority of news pages; each item with a synopsis and the usual extra things like a poll and 'most read' box. I've looked at other news sites and can't see one that has any extra content in the way we require.Thanks.

[SparkplugDigital]

I like your idea of providing some historical context like some of the most influential events in the past or even some interesting facts could add value to the user. For example: The Roman empire spent the X% of their money on their military prior to their fall. Last year the US spent Y% or 1 zillion. Find out how that money is being used. You might also explain why the topic matters.

[Alex-Harford]

I didn't think about going that far back, but definitely - a surprising random fact or two in there could be worthwhile - thanks!