My big and famous website is ranking worse than unknown sites, what to do?

[FitBoyAwesome]

I have a major, popular and well-established website in my niche (lil peep merch) (lilpeepmerch.net) in my country, known as the largest, or one of the largest.

But even with 12 years and loads of quality content, my website ranks WAAY worse than unknown ones, most of the time not even showing up on the searches at all, or ranking like page 7 in Google, while my rival, who does the same thing I do (and sometimes worse than what I do, like just publishing news when I publish news, and information, in-depth articles) ranks page 1 in Goo.

I use Yoast SEO, try to do everything I can (but I'm no developer and have no access to my site codes), but my only good result is for one specific keyword.

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[RossKernez]

Well, there are many reasons why your competitors are outranking your site. You should keep building links to your domain to outrank him and make sure your site speed is the same as their sites. Also, get a RankMath Plugin instead of Yoast.