Does creating too many parent pages damage my website's SEO?

[nicolewretham]

I need to know how to keep my website structure well organised and ensure Google still recognises the key pages.

I work for a travel company which needs to give customers various pieces of information on our website and this needs to be well organised in terms of structure.  For example, customers need information on airport pick-ups and drop-offs for each of our destinations but this isn't something that needs to rank on Google. Logically for site structure would be to create a parent page: thedragontrip.com/transfers/india

Is creating parent pages for unimportant content a bad idea?

[katemorris]

What do you mean by parent pages? Content that is necessary for users is of use to Google as well. You'd be surprised how much traffic "unimportant" pages bring you because your customers are looking for them!

If you can explain some more, I can try to help.