Schema for Plastic Surgery Procedure

[individualmarketing]

Hi, i am doing Schema and don't know what type of property i should use for treatments like liposuction or botox or stuff like that. Would you use MedicalProcedure Markup?

Thanks for helping me.

[BlueprintMarketing]

PlasticSurgery

Thing > Organization > LocalBusiness > MedicalBusiness > PlasticSurgery

Thing > Place > LocalBusiness > MedicalBusiness > PlasticSurgery

A specific branch of medical science that pertains to therapeutic or cosmetic repair or re-formation of missing, injured or malformed tissues or body parts by manual and instrumental means.<label for="morecheck"></label>

• Canonical URL: http://schema.org/PlasticSurgery

I used https://www.rankranger.com/schema-markup-generator Go local then medical specialty

Then picked Local then medical from a drop-down (see https://imgur.com/AshLea7.png )

Please read the three URLs below keep in mind the community question that was answered spectacularly was answered when JSON-LD was not the standard. Regardless the answer still  makes a lot of sense

• https://schema.org/PlasticSurgery
• https://readtiger.com/https/schema.org/MedicalSpecialty
• https://moz.com/community/q/how-to-create-schema-for-medical-specialties-services

Hope This helps,

Tom

AshLea7.png

[BlueprintMarketing]

PS

I would not mark up liposuction simply because it would only be marked up in a review or something like that it's not a profession it's very unlikely that it will actually be Schema.org/liposuction

Use /PlasticSurgery

It will cover everything like liposuction and other plastic surgery related content.

All the best, Tom

[individualmarketing]

Hi, thanks for your detailed answer.

The only reason why i want to do that is to make clear, that the service liposuction is on this page to enhance rankings. If it doesn't make an seo difference i would  totally skip it but i read an article that this should help to boost them. To make the page shop with reviews is not my goal since i would have to make 34 markups for 34 services.

Would you use the Plastic Surgery markup on all pages or only on specific ones?

Thanks, Ronald

[BlueprintMarketing]

I would only use a specific schema on specific pages

it adds to the site gives google a way to show the content/data in new ways

Like the home page should have Local Plastic Surgery markup

The blog should have post markup

The contact us page should have  local business mark up as well with the address never mark up any content that's not visible to google. Meaning visible to you as well.

Take a look.

https://moz.com/blog/structured-data-for-seo-1

https://moz.com/blog/structured-data-for-seo-2

https://yoast.com/what-is-structured-data/

Sincerely,

Tom