International SEO - how likely is it autoredirect via IP Address will impact rankings?

[SEOCT]

Hello,

We're looking to internationalise our site so that US visitors will see the US branded version while everyone else will see the global version (currently at .com). This question specifically is about location-based auto-redirects.

The literature I've read (including Google) recommends against auto-redirection:

"Avoid automatic redirection based on the user’s perceived language. These redirections could prevent users (and search engines) from viewing all the versions of your site."

Insofar as I understand it the theory goes as follows.

1. Google crawls mainly from the US
2. Auto-redirecting by US IP to the US domain will also redirect the Googlebot crawlers
3. Because of this the crawlers will only see the US site / domain and not original .com website
4. Crawlers can't index what they can't see
5. Drop in rankings for the original site

However, one of my colleagues has pointed out to me a company which does use auto-redirects. If a user is in the UK and type in their website they will be redirected to the UK version of the site, US will be US etc.

I have checked their rankings and they are still ranking highly for relevant terms.

1. I have been asked why they have been able to do this without impacting their visibility. Any ideas?
2. Given their success have the risks of auto-redirecting have been overstated?
3. How can we ensure US visitors land on the correct internationalised domain without auto-redirects in place?

Looking forward to your thoughts on this as well as your experiences.

Thanks in advance!

[BlueprintMarketing]

You need to add hreflang to your existing site.

Below the first example where I have EN-US You will see the last three general make ups 3 different ways to add hreflang I strongly suggest either sub folders or Geo domains.

2. The sub folder popular and easy
3. The international Domain complex but effective
4. The international subdomain don't do it

If you’ve spent time translating your content into multiple languages or Making them regionally friendly then you’ll want search engines to show the most appropriate version to their users.

https://imgur.com/E2RNDEN.png

Both Google and Yandex look at hreflang tags to help do this.

• https://moz.com/learn/seo/hreflang-tag
• https://ahrefs.com/blog/hreflang-tags/
• https://www.aleydasolis.com/english/international-seo-tools/hreflang-tags-generator/

Content matters a lot as to where you rank. I agree with google do not geo 301.

You want Google to index the site and understand what to place in the SERPS in the correct country.

Hope this helps,

Tom

E2RNDEN.png

[BlueprintMarketing]

PS if you can send me the site I'd be happy to take a look at it and give you a lot more information then I can just let you've given me.

If you don't feel comfortable posting it publicly just click on my picture and my contact information is there or posted here.

Tom