Using my own website or another platform such as Medium for blogging

[Mike555]

Hi,

I am about to start writing blog posts as part of my SEO strategy. 
I was thinking to create a subdomain on my current website and install Wordpress but I am wondering is there a benefit of using another platform such as Medium for blogging.
I am just wondering if posting on Medium ranks me higher on Google as it has a higher domain authority?

Also, if I use Medium for blogging and add links to my website then those would be seen as positive backlinks by Google,
Any thoughts on this?

[JordanLowry]

What's your goal when it comes to blogging? Are you trying to gain backlinks? Or Are you trying to drive more leads?

I think it largely depends on what your goals are for blogging. If you're hoping to build backlinks and rank well I'd self publish on my own website.  But then I'd leverage Medium and LinkedIn as a means of content distribution.

However, since you mentioned rankings and backlinks I'd publish on my own site. I would target content themes/keywords that aren't super competitive and maintain a consistent publishing schedule. I would also spend a healthy amount of time promoting that content as well.

Also, I'd recommend setting up a subfolder for your blog rather than a subdomain.

But before making any decision I'd take a step back and just think through my goals first.

Best of luck!