Rank brain and User stats

[BobAnderson]

We have a company that has very good link metrics (much better than competitors), great content, conversions and generates 3x the amount of turnover the other companies do.

The issue is we are being challenged on our number one keywords by this competitor selling lower value items to get to 70% of the same amount of customers as us and I feel we can put this down to Rank brain and us having a strong sales force and due to this very few make it back to the websites (30% are new and 70% are repeat and for repeat we have a strong sales force unlike that competitor which catch the reorder before the make it back to the site again) so we lose the ctr, brand etc from the repeat not returning (the competitor only sells though the website so all return)

In effect they have 500 customers and we have 200 so Ctr, brand, back to serp would be stronger could this effect the rankings?

If you look at it like this

Two companies with 500 customers (200 new and 300 repeat)

500 customers to the first all have to order online so 500 customers going back to serps, CTR up due to them searching to get the site up etc

500 customers for the second but 300 (the repeat) go though the sales lines and find the number on the email or agents call them when predicted to order again so never have to go back to the site = 40% less CTR and staying on the site customers