Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?

[BopDesign]

A content issue that we're experiencing includes duplicate H1 issues within pages in a pagination series (i.e. blog). Does each separate page within the pagination need a unique H1 tag, or, since each page has unique content (different blog snippets on each page), is it safe to disregard this?

Any insight would be appreciated. Thanks!

[Nozzle]

Don't worry about it. You're not trying to rank your /blog/2 or /blog/17 for any specific terms. Those pages are pretty much for site visitors not the search engines.

As an example, Moz has the same h1 tag on all their blog pages.

All of the following URL's have "The Moz Blog" as the h1 tag:

• https://moz.com/blog
• https://moz.com/blog?page=2
• https://moz.com/blog?page=3
• https://moz.com/blog?page=n

[ClaytonJ]

Best practice is a unique H1 - only one H1 to describe a page.

[EGOL]

In some instances, not using unique

and unique <title>is a huge opportunity loss.</p> <p>Let's say you have a fantastic article about Widgets and you break it up over several pages.  The sections of your article are:</p> <ul> <li>wooden widgets</li> <li>metal widgets</li> <li>plastic widgets</li> <li>stone widgets</li> </ul> <p>... if you make custom <h1> and <title> tags for these pages (and post them on unique URLs) you are going to get your article into a lot more SERPs and haul in a lot more traffic.</p></title>

[WebQuest]

I wouldn't worry about it as search bots "should" understand that these pages are part of a paginated series.

However, I would recommend you ensure that "rel=next/prev" is properly implemented (despite Google announcing that they don't support it).  Once the pagination is properly implemented & understood, bots will see the pages as a continuation of a series, and therefore will not see duplicate H1s as a problem.

[effectdigital]

This is very true for multi-section articles (which span multiple addresses), and less true of articles which have only one address yet break down into multiple addresses in terms of UGC comment-based pagination

[effectdigital]

Read what EGOL wrote. It depends upon the nature of your blog pagination

There are a few reasons you could have pagination within the blog area of your site

1. Your articles have next buttons and different parts of the article are split across multiple URLs. The content across the paginated elements is distinct

2. Your post feeds are paginated, purely so people can browse to pages of 'older posts' and see what your wrote way back into your archives

3. Your blog posts exist on a single URL, but when users comment on your posts, your individual posts gain paginated iterations so that users to browse multiple pages of UGC comments (as they apply to an individual post)

In the case of 2 or 3 it's not necessarry to have unique H1s or Page Titles on such paginated addresses, except under exceptional circumstances. In the case of #1 you should make the effort!