My organic search dropped over 25% since March Update....Any insights?

[Purecbdvapors]

My website is purecbdvapors.com.

Any insight would be greatly appreciated!

Anthony

[MrWhippy]

Hi,

Google released a core update in March.

Your site is about CBD oils and vapours, it could be that you have been hit due to YMYL (Your Money Your Life).

I dont currently work on any CBD sites, but feel it would make sense that Google considers them to be medical.

I would suggest taking a look at your EAT(Experitse, Authority, Trust) and finding ways you can start to increase these attributes on your site. Such as citing medial research that reflects any claims you have on your website about your product. Also building the authority of the site again by showing your expertise so any medical qualifications you can show that backs up what you site says your product does.

Here is a couple of links regarding the March update

https://blog.searchmetrics.com/us/google-core-algorithm-update-march-2019/

https://www.searchenginejournal.com/google-update-rollback/298647/#close

And here are some on YMYL and EAT

https://www.mariehaynes.com/the-august-1-2018-google-update-strongly-affected-ymyl-sites/

https://www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content/

https://www.searchenginejournal.com/improve-google-eat-score/270711/

I hope this helps.

Steve

[Purecbdvapors]

Thank you.

We have some work to do now.

Anthony

[MrWhippy]

You are welcome,

Please let me know how you get on

[Purecbdvapors]

I will.

I have a team starting tomorrow!