SERP: From page 4 to page 1 to page 4 again -_- ...

[Gab-SEO]

Hi there Moz Amigos!

So I have this Website: campmusicaladagio.com

Right now, our main target keyword is "camp de jour gatineau".

The website was on WIX before. So, I created the worpress version and redirected the domain name to the new hosting server (outside of WIX). So before doing the changes, the website was on page 4... After the changes, it went in 1 week on page 1 (lol, WIX sucks so much).

After 3 weeks on page 1, it went on page 4 again... I am so confused XD like what the hell happen... Any ideas?

[Everett]

I'd have to see the site to answer that question, but when this happens it generally means that users did not think your site was the best result. As you hit page one Google gets more data, including impressions, clicks, click-thru-rate, bounces, query modifications... basically, they'll know if the searchers found what they were looking for or "liked" your site.

Then again, it could be something else, but I'd have to see the site. Did you make any changes? Are your redirects still working?