Old Blog Posts

[MrDeeBee]

Every single day we publish articles that have a high amount of engagement onsite 50-300 comments. We have been running for around 8 years now and have a rather bloated database of old stale posts.

We post advice on betting on sports. Not guides as such but tips for events. After the event has started the posts are outdated. What is your advice for these? These articles are not seen as "thin" but rather outdated. There is no way possible for me to update the content as such. Also out right deleting the content would go against our openness and transparency of past selections advised.

[donsilvernail]

Hi MrDeeBee,

I think you answered your own question. "Also out right deleting the content would go against our openness and transparency of past selections advised."

So you could no index the older posts or if they bring in any traffic leave them as is.

Also you could start 301 redirecting old posts to newer posts within the same categories or events. This could be useful if the content is about the same sports team or player.

This way you still get the traffic but it is directed to newer more relevant content.

Thanks,

Don Silvernail