Avoiding duplicate content in manufacturer's [of single product] website

[JurisBBB]

Hello,

So I have read a lot of articles about duplicate content/ keyword canibalism/ competing with yourself, and so on. But none of these articles really fit to manufacturer website who produces one product.

For example, lets say I make ceramic tiles, this means:

Homepage: "Our tiles are the best tiles, we have numerous designs of tiles. We make them only from natural ceramic"

Product list: "Here is a list of our tiles: Poesia tile, white tile, textured tile, etc"

Page for each tile:

Gallery: a bunch of images trying to prove that these tiles look best

Where to buy page: a map

From what I understand this page is already doomed - it will not go well against larger retailers who don't focus only on tiles but they sell everything. This page is set to have a lot of duplicate content.

But I hope I am wrong, can someone please make some suggestions how to do SEO on such a website where all pages are about the same thing?

Any help would be much appreciated!

Juris