How do you implement an SEO site structure with content that falls under two silos?

[jay_elsie]

We primarily produce two different types of content: concise fact sheets on topics and video briefings + transcripts of topics. Often these two content types cover the same topic area and since we're currently siloing by content type, these pages end up competing against each other for rankings.

Advice on a site structure that'd avoid these issues?

[HashtagHustler]

I don't know that there is "structure" that you can implement as far as having categorical pages. However, an easy way to fix this would be to use the canonical tag. Moz defines it as "A canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL represents the master copy of a page. Using the **canonical tag **prevents problems caused by identical or "duplicate" content appearing on multiple URLs."

That way you can tell google which of the two you really want them to index. Otherwise you have to change the content enough that google see's it as different content.