Should Medical Practices Build Citations For Each Practitioner?

[formandfunctionagency]

I'm working with a medical practice that has 6 doctors in a single office location. We already have GMB pages for the practice as a whole as well as each practitioner.

Should multi-practitioner businesses like medical practices build citations for each practitioner as well? For instance, should each doctor have a listing on YellowPages, Localeze, etc?

[MiriamEllis]

Good afternoon!

If the practice has determined to build GMB listings for its practitioners, then, yes, building out citations for them would be the next step. These strengthen the chances of the doctors ranking for their specialties, both in the local packs and in the organic rankings. Typically, when you start navigating scenarios like this, some form of automation is going to help. You don't want to be dealing with 600 citations for 6 doctors manually

[formandfunctionagency]

Thanks so much Miriam, helpful as always! Do you recommend that the website links on the practitioner's citation point to the homepage of the site, or should they point to the doctor's biography page on the site?

When you mention automation, do you have any particular service in mind? We happily use Moz Local for the main office location, is it also well-suited to manage practitioners' listings? Maybe they need to be created as separate locations?