We're merging 2 separate websites into 1 but need to ideally rank service pages for both locations

[Unbranded_Lee]

I have a dilemma, we're merging 2 websites, one an Australian branch and one a UK one. We've decided to have a UK page and a AUS page so agency.site/uk/ agency.site/aus/ but what is the best tactic for the service pages? ideally, we'd like a web-design service page to rank in Australia and the UK but not sure if this is actually possible, or whether to duplicate the pages and localise them i.e. /web-design-leeds/ and /web-design-melbourne/  What's everyone's thoughts on this? localised landing pages with some duplicate content or one master page with both locations mentioned?

Thanks!

[MiriamEllis]

Hi Lee,

Typically, the best practice is to have a website with a single set of service pages (they can mention your locations in the content) and then have a landing page for each of your physical offices. Presumably there isn't any difference between the services you sell at locations A and B, so a single set of service pages will usually cover all locations' services. It's the locations that are the difference, so they get the unique page treatment. Hope this helps!