The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. On-Page / Site Optimization
    4. What schema markup to add to case study?

    What schema markup to add to case study?

    On-Page / Site Optimization
    2 2 613
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • I-COM
      I-COM last edited by

      What would be the best schema markup to add to a case study? I am somewhere between choosing an 'article' or a 'review'. A review is not really right though, because it's not a customer leaving feedback, it's the company's take on their performance.

      Any opinions?

      1 Reply Last reply Reply Quote 0
      • Danieljacobree
        Danieljacobree last edited by

        You've probably already figured things out since it's literally been over a year since you posted your question, but here's what we're currently working on -

        We're using Article as the basis for the schema we're adding to case studies, and including the following:

        • Headline

        • Description

        • Publisher

        • Name

        • Logo

        • Date published

        • Date modified (if applicable)

        • Image

        • URL - canonical URL

        • Article body

        • Award

        • Mentions

        • associatedMedia

        We've been toying with finding a way to try to incorporate exampleOfWork and workExample, but don't feel like it's quite the right fit. Depending on the content you've got in your case studies, there are loads of great elements to work in from the Article type.

        Where did you end up?

        1 Reply Last reply Reply Quote 0
        • 1 / 1
        • First post
          Last post
        • Schema Markup for eCommerce Category Pages?
          0
          1
          469

        • FAQ schema
          sporting2323
          sporting2323
          1
          4
          91

        • Schema for Rebate
          0
          1
          96

        • Finacial pages markup
          RyanPurkey
          RyanPurkey
          0
          4
          177

        • Where to add new content
          WilliamKammer
          WilliamKammer
          0
          2
          54

        • Lower case and SEO
          PH292
          PH292
          0
          5
          232

        • How to add canonical tag
          ge0173400
          ge0173400
          1
          3
          2.9k

        • Schema.org on ?
          tfbpa
          tfbpa
          0
          3
          485

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy