Meta Description

[seoanalytics]

Hello,

For example let say I do hiking tour in different regions and all my pages are presented the same way with the highlights, hotels, what is included, the price, the level and the dates. I guess that across my pages the meta description is going to be the same, the only thing that is going to change is the destination.

Is it ok to do it this way ?

I know it isn't recommend to do duplicate but in this type of configuration I have no idea on have to do different meta knowing all the pages present the same things.

Thank you,

[Grace-N]

I personally don't see anything wrong with this approach. Many large sites have 'duplicate' title tags with localized information switched out. For example, if you search for 'restaurants in xxx' - TripAdvisor currently has 'THE 10 BEST xxx Restaurants 2018' for every destination I am searching. This could be an opportunity to do some site-wide testing to see which MD variation presents better results (or if variations have little to no impact). I would focus on making the best, most compelling copy possible versus trying to make them all 100% unique.

[KevinBudzynski]

In short-yes. As long as the meta description is compelling for the visitor and unique (in this case the location) you will be fine. I would test with additional variables, such as:

Picture yourself hiking along "location", walking past "location feature" and amid brilliant "location feature 2" on our "name of company" Hiking Tours. (Meta description from backroads.com)

Good luck!

[seoanalytics]

Thank that confirms my thinking. I had seen that with trip advisor and other websites but wanted to make sure that was ok.

Thank you,