Multiple times same keyword or Lsi / synonym.

[seoanalytics]

Hello,

I have a page with multiple bike tours on tour and under my image as anchor text linking to the different destination I have written the region + bike tour. Is it ok to write bike tour that many times bike tours or would it be better to write variations of it such as "Bordeaux biking, Strasbourg to Colmar by bike for (Alsace bike tour) or doesn't it matter ?

Thank you,

[effectdigital]

So from this I am assuming that you have a page with a URL string somewhat like: "examplesite.com/bike-tours". On that page you have many different regional bike tours listed so a hypothetical example might be: "examplesite.com/bike-tours/texas-bike-tour".

I don't think it's really a huge problem to leave the URL like this, particularly as it would cover the singular and plural instances which is neat. Your question though moreso referenced the on-page content and link text.

Say you have your bike tours page ("examplesite.com/bike-tours") and then on the page you have four links to four separate bike tours:

• Texas Bike Tour
• California Bike Tour
• Florida Bike Tour
• NY Bike Tour

Obviously as you stated this is probably in some kind of grid format where you have image tiles and the text links underneath.

Since at the URL layer, you pretty have "bike tour"(s) covered off, if you can find **highly relevant synonym terminology that may be advantageous **(in terms of your ranking-relevance footprint). Whilst hammering home the same thing in the way you have stated is unlikely to garner any penalty, it doesn't do 'the most' in terms of connecting with the wider search-entity (more of a thing since Google Hummingbird, but realistically entities have always been around).

What about references of "bike touring" or "Touring Texas by Bike".

Be careful. Motorcycling and conventional cycling have muddy waters in terms of their search entities and you don't want too much overlap, or to connect too much with the wrong audience. Is this cycle bike touring or proper biking / road touring?

Think of some variants. Underneath each image but before the anchor-text based link, write up your own little snippets / descriptions of each bike-tour. Use that area to really diversify and include some synonym terms.

If you don't have time for all that, don't worry - I would be highly surprised if what you have done garnered any kind of penalty. Just remember: avoiding penalties doesn't mean 'good SEO'. It's the bare minimum!

An "SEO enabled" site is not necessarily "SEO friendly" so careful how you sell it...

[seoanalytics]

Thank you for your detailed reply.

It is good to hear that using the same word "bike tour" won't hurt but that if I can put a little of variety it is good also. I agree with you about the fact that I have to be careful of the terms I use between motorcycling and conventional cycling. I am going look into it that and thank you for your answer, this is helpful.

[effectdigital]

Not a problem!