Product URL Optimisation

[michel_8]

Hi guys,

We are currently trying to add new products to our site but we are in a quandary on what type of URL structure to pursue.

For example:
Product Name: Aspect Exfoliating Cleanser 240ml

https://www.example.com.au/aspect-exfoliating-cleanser-240ml (including the size)
VS
https://www.example.com.au/aspect-exfoliating-cleanser

1.) Which is a better URL structure based on SEO 2018 and why?
2.) Is there any merit in removing the size from the URL key with the aim of attracting more traffic?

Keen to hear from you guys!

Cheers,

[Nigel_Carr]

Hi Michel

I work with eCommerce sites so have a lot of experience in colour and size split pages.

If the exfoliating cream comes in only one size you would be better having the first option. Write a really strong product description 150 words plus along with technical details.

If the cream comes in various sizes then have them as a drop-down variant on the page. So you would have a single product with a strong product description and then a drop down box so that the user could choose the size of tube/bottle they needed.

The reason is that if you don't do this you will end up duplicating the product descriptions. So say you have 3 sizes then the URLs would conceivably be like this:

https://www.example.com.au/aspect-exfoliating-cleanser-240ml
https://www.example.com.au/aspect-exfoliating-cleanser-360ml
https://www.example.com.au/aspect-exfoliating-cleanser-480ml

This would mean that all three would share the same product description and the only thing separating them would be the size. This is bad for SEO as Google doesn't rank pages with duplicate content well. In fact, it could end up that none of them ranks in the top 5 pages.

Keep it simple - one product - size drop down.

Successful stores do it this way.

I hope that helps

Regards Nigel