Redirect Juice?

[Jamesmcd03]

Hello all!

I have a partner site that is linking their product page (step 1) to our product page (step 2) and then we instantly forward them to our shopping cart page (step 3) with that product added.

Will my product page (step 2) get the SEO juice from our partners link (step 1) even though we instantly forward to our shopping cart page (step 3)?

Curious about ways to technically do this correctly.

Thank you!

[GastonRiera]

Hi James,

Considering that those redirects are 301, there is nearly no loss in linkjuice, as JohnMueller said.
Also, a great study was published by Cyrus Sheperd:
301 Redirects Rules Change: What You Need to Know for SEO - Moz Blog

Keep in mind that the middle parts in a redirect chain will never get any authority, as google doesnt see them live. The whole "juice" goes to the last piece of the chain.
Do not never forget that GoogleBot can understand a finite number of redirects: Up to 5 hops. More info about that:
Can too many redirects from a single URL have a negative effect on crawling? - Google Webmaster YouTube Channel Is there a limit to how many 301 (Permanent) redirects I can do on a site? - Google Webmaster YouTube Channel

Hope it helps.
Best luck!
GR