Sitename in Mobile SERPS is Incorrect

[gray_jedi]

Our site is being presented in mobile SERPS with a completely wrong sitename. Screenshot is attached.

Despite confirming multiple times that "HYPR Biometrics" does not actually appear anywhere in the back-end, schema markup, or webmaster tools settings - Google still _decides _that this is the site name. It makes no sense at all and is driving us crazy.

What can be done to correct this? I imagine this can be a major issue for companies who are completely misrepresented in SERPs.

Our URL is https://www.hypr.com/

Thanks in advance for any advice.

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[GastonRiera]

Hi there!

I think that you are being played and mislead by your own cache/search history.
I've searched that breadcrums didnt appear.
Check the attached image.

It is possible tat Google is interpreting that you are trying to show some breadcrumb through your schema markup. Made a quick look and didnt find any code stating anything about breadcrumbs.
It was helpfull this page: Breadcrumb - Schema Markup - Google Search

Hope it helps.
Best luck.
GR

b6ZK2Iy

[TucsonAZWebDesign]

If you recently changed it, it sometimes takes a couple days to update properly in Google search results. Otherwise thesolution quite naturally would be to change your Wordpress pages title and description,  or hopefully you use yoast because you can change it with that as well. Sounds like Gaston is saying it's already updated so you should be good to go, otherwise change it with either of the 2 options I listed~

[Vijay-Gaur]

Hi There,

Google is generating the website Title and description dynamically in SERPs based on your meta and content. The search you performed is the reason that you are getting the Title and description ( it is available inside your Meta )

The second reason might be that your website is using RSS feed and that helps in the generation of dynamic title and description.

We have faced similar issue in the past and controlling these two factors might just help you have better control over the Title and description of the SERPs.

I hope it helps.

Regards,

Vijay

[gray_jedi]

What's interesting is I changed it months ago. Sitename is NOT "HYPR Biometrics" and should not be. I mean it hasn't been for years. I don't know where this is being pulled from.

Would forcing breadcrumbs help overwrite that title?

[gray_jedi]

so weird, Ive checked on multiple friends and family devices and we all see "HYPR Biometrics"

Sitename is NOT "HYPR Biometrics" and should not be.  don't know where this is being pulled from.

Would forcing breadcrumbs help overwrite that title?