What markup/schema is "responsible" for location pin in mobile rich snippets?

[DmitriiK]

Howdy,

Saw this new(?) feature in mobile rich snippets (attached here).

Anyone knows what part of schema (or whatever else) is making this appear?

P.S.

From all responses, and some thinking, it looks like the answer would be "who knows", as usual with Google. But most likely it would be related to usual LocalBusiness addressLocality itemprop.

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[Seenlyst]

Hey Dmitrii,

You can always use this tool from Google to learn about the structured data of a website:

https://search.google.com/structured-data/testing-tool/u/0/

For the website, you asked it's the addressLocality markup which you can learn more at https://schema.org/addressLocality

Hope this answered your question.

• Joseph Yap

[DmitriiK]

Thanks for reply.

But you didn't convince me I've been using addressLocality for forever, yet I have never seen this type of rich snippet before. Also, I checked with the tool before posting here, and, for example, this page (http://www.ridoutsbrownservicefh.com/obits) doesn't have ANY markup, yet it has this location pin rich snippet.

Can you provide any proof or more data that it's addressLocality? How did you come to this conclusion?

[TucsonAZWebDesign]

It does actually have markup. It isn't using the JSON LD that I have recently educated myself with for the purpose of adding the markup for my website, but it has it listed as "Unspecified markup." Nowhere does it state location or provide geo coordinates. I would imagine if you were wanting to get that to trigger for yourself you'd create an Event and specify date/time/location and the other parameters it asks for.

qFMWy61.png

[Seenlyst]

Oh, I didn't notice that the second results didn't have that markup. It has been bugging me for awhile, and I tried going through the code of their website and did not find anything that passes that data.

As far as I know, Google has been getting smarter in "guessing" they might be able to understand the location has been mentioned multiple times within the site content, especially in header and footer which most people put their business address.

BUT, I don't think Google just simply read it from the page content, so I went ahead a check the page backlink profile, and here is what I think it makes Google believe the business is in Decatur.

It has 158+ backlinks from local business directories indicate their business in Decatur (screenshot in attachment), besides they also have GMB set up, and have a consistent NAP.

This is what I think Google was able to conclude this particular business is located in Decatur, what do you think?

zj5M6VP.jpg

[DmitriiK]

I see Json markup, but as you said, it doesn't have anything about location. That's why i'm wondering where they are pulling from.

[TucsonAZWebDesign]

The one with your screenshot is pulling it off the local business markup it seems

aS0LYFc.png