Value in Having Google Adword Specialist Manage PPC Campaign?

[Kingalan1]

For a commitment of $3,000+ per month of Adwords spend, Google will provide an Adwords specialist to manage an Adwords campaign and assist in the set up.

Could we set up an effective campaign working with them? PPC set up could cost $2,500 (set up and 2 months of monitoring) with an SEO firm and that would burn a large part of the budget so we are trying to control costs.

By the way, we are end users (commercial real estate brokerage) rather than an agency.

Thanks,

Alan

[NickW816]

You could set up an effective campaign working with them. I would just be sure to keep an eye on the Search Terms report to make sure you aren't showing up for and/or wasting money getting clicked on from irrelevant searches. I would also ask for details on what updates and changes they make during those first 2 months.

While it can take a few hours, I would definitely recommend getting yourself Google AdWords Certified, that way you know what's going on with your campaigns no matter who you are working with.

[TucsonAZWebDesign]

Perhaps others have had more ideal experiences  having Google running their campaigns for them, me personally, not so much. The first and the only time I had them run a campaign it was when I first started a business online.

Of coarse I had no idea what organic ranking/SEO was at all so I very briefly let them run a shoe campaign for pole dancing shoes, which in short order they were targeting Victoria's secret type shoes which was a ridiculously higher PPC than my target audience and obviously wasn't going to monetize but rather tank money.

Once I took it over  and watched several videos on using the Adwords platform they called me a day or so later attempting to take it over again rofl. It's quite possible maybe someone has had a GREAT experience where they just handed Google the reigns and it was like a automated money machine and it's still currently a smashing success... But I'm gonna say no haha!

I would go through the SEO services that MoZ suggests and find one with the Google Partners certification badge on their page. That's probably your best bet.