Tracking converting telephone numbers on a site
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Hi, I’m wondering if I can track/run reports or export an excel that shows the actual telephone numbers that have converted to sales (and those that haven't) to my site. Is there a third party App I can run in conjunction with google analytics to ascertain this? I'm assuming I can track this in google Analytics itself? Thanks for your help
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A simpler way is just export your phone bill and match it up w/the customer's number in your crm or other system. If you are measuring attribution to campaign, you can just get a bunch of numbers and use them for that campaign (ie- flyer or whatever).
For best results, you will need to utilize a service that supports DNI (dynamic number insertion) and integrate it w/your crm. This will help provide source, medium, campaign, ltv and etc. but require much time to set up. These services also can connect w/GA. Some of these providers are callrail, dialogtech, convirza and etc.
Good luck!
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I'm uncertain about one thing regarding your question. Are you currently capturing their phone numbers and just looking for a way to automate the process of separating conversions from non buyers? Or are you asking if there is a way Google analytics will retroactively provide you that information?
If it's option 2 the answers no, however automation of conversions and producing a email/SMS list from leads based upon a point system of you own creation, real time tracking with or without javascript, Unlimited list size for your email captures, landing pages every single thing a marketer needs for 100% free, look into Mautic.