Lost and Founder

[Smileworks_Liverpool]

Can we talk about Rand's book here? Just delete me mods if it's not appropriate or interesting to anyone.

But I thought it was great - no they're not paying me - it put me in the mind of my absolute fave book of all time 'Trust Me I'm Lying' by Ryan Holiday.  I mean rand is nothing like Ryan Holiday but the style of complete and utter openness and fearless criticism of what is bad in the world really gave me a lot to think about.

I can highly recommend it.  And to be honest (not transparent - those are different) to be honest don't be tempted to give up in the first few chapters thinking it's a rags to riches personal story.  Because it develops into a real goldmine of technical advice and the sort of advice that you can't get anywhere - emotional advice.  Being a founder is hard and I'd say it's well worth a read (or listen in my case)

You'll be surprised if you've only ever seen him on Whiteboard Friday.  It's like a different rand altogether.

What did you all think?  I remember some [person] trolling him once for some talk he gave at an SEO conference saying 'stick to whiteboard Friday - nobody wants to know about your life'  But you really do.  Because you need to know that your business is different from everyone else's.  I'm an optimist and think that in marketing the next decade is going to be the decade of authenticity.  And this is a great place to start.

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[NickW816]

Awesome feedback Ed! I have not read it yet personally, but it's on my list of books to get into in the next several months! Definitely a little bit more excited to read it now and appreciate your experience reading and insight on his book.