Is there any value in MapQuest?

[ReunionMarketing]

Hi Moz Community!

Is it worth keeping business information up to date on the MapQuest platform? It seems that MapQuest popularity is rapidly declining, but there aren't many articles or statistics on it's current user base, nor integrations. Is it still relevant?

Would love to hear thoughts on this topic!

[MiriamEllis]

Hi there!

Yes, your sense that MapQuest has decreased in importance is correct. They were a very early mapping product and enjoyed some years as an early adopter. I believe MQ is still pulling data from Infogroup, but basically, they handed over the keys to Yext and their help documentation is all about using Yext instead of using MapQuest. Kind of sad, honestly. There was a time before Google Maps was the be-all-end-all in mapping.

[EGOL]

MapQuest was the kickass leader in online mapping in the 1990s.  They took first place right out of the gate.  Then, AOL made a deal to purchase MapQuest for a Billion Dollars in 1999.  It was one of the first billion dollar website deals.

Their SEO performance has been up and down, with good optimization being taken down and crappy put back in its place.  They have done that a couple of times.

Interesting articles (in addition to a good summary on Wikipedia...

https://www.ecommercetimes.com/story/2068.html

https://www.washingtonpost.com/business/economy/does-mapquest-still-exist-as-a-matter-of-fact-it-does/2015/05/22/995d2532-fa5d-11e4-a13c-193b1241d51a_story.html

[MiriamEllis]

Enjoyed that WP article, EGOL. I'd be pleased to see MQ make a comeback, but it would take an ingenious idea on their part.