Google my business: How "Listing on Maps" are calculated? They are too high for us!

[vtmoz]

Hi Moz community,

Our business listing on Google show some unbelievable statistics. According to their insights, we have 21K "Listing on Maps" and 1K "Listing on Search". This is impossible. Have you ever faced this? How these are calculated? There is no way that our business will be searched 20 times more on maps than usual search. Please clarify.

Thanks

[Casey_Bryan]

I am very dubious of those figures too! Since actively doing Google Posts and adding campaign URLs the clicks through to the website as calculated by Google My Business vs Google Analytics is substantially different.

I also put tracking URLs on my website, appointment links, etc on GMB listings as I trust GA data more so than GMB.

[MiriamEllis]

Yes, as Casey says, the accuracy of GMB Insights is pretty questionable. I don't think it's a case of Google intentionally skewing those numbers. It could even be a longstanding bug. The numbers I see make no sense.

Interesting discussion of this here, if you'd like to read more on this topic: http://blumenthals.com/blog/2017/05/06/how-accurate-is-google-my-business-insights/