PA Score of 30+ to get Google Features

[KevnJr]

I was told that my pages would not be awarded a Google Feature until the Page Authority reaches 30. I had Features previously, but no longer. The PA for the URL is currently 22 https://heritageprintingcharlotte.com/products/meter-boards.php

I have edited the content, built links and added schema markup to this particular page (and others)

I'm looking for thoughts on the 30+ and how to improve PA.

TY

KJr

[Nigel_Carr]

Hi Kevin

If you are talking about Featured Snippets in search results then Google doesn't even know what a PA is. This is an arbitrary number assigned by MOZ to determine the relative strength of the page. It is calculated through analysis of on-page content and backlinks.

If you are after a featured snippet then you need to focus on answering a question - and fulfilling a user's intent. Dr Pete did a great video on recently here:

https://moz.com/blog/content-for-answers-inverted-pyramid

I hope that helps,

Regards

Nigel

[Martijn_Scheijbeler]

I agree with Nigel here, there is no correlation whatsoever that is connecting featured snippets to Page Authority in what way. It's a metric setup by Moz (this product/tool) and it could be that many pages on your site aren't even in their index. I would focus on creating the best pages and making it easier for a search engine to understand the content, which you can do through for example structured data markup and verifying that, that data is still correct.