I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page?

[KSHAYY]

I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page or should I make separate pages for each keyword even when they are similar? Will Google penalize me for making similar pages?

Imagine selling, bargain milk chocolate peanut clusters.

Keywords examples could be:

Bargain chocolate

Bargain milk chocolate

Bargain milk chocolate peanut clusters

Bargain chocolate peanut clusters

Chocolate peanut cluster bargains

Milk chocolate peanut cluster bargains

Etc.

Will one page called http://mycompany/bargainmilkchocolatepeanutclusters.com be OK or should I have one called http://mycompany/bargainmilkchocolate.com and one called http://mycompany/bargainmilkchocolatepeanutclusters.com and one called http://mycompany/chocolatepeanutclusterbargains.com , etc.?

Thanks for your advice.

[DanHill]

Ideally you would like to have one keyword focus per page with the very relevant unique content on said page and inner linked correctly.  Of course when the keywords are similair then you might stray towards having very similair pages which can lead to duplicate content/keyword cannabilism.

Think of it from a users point of view - would the 2 keyword's content make more sense on one page or do they need their own seperate page?

Your goal should be to create a page/site that would be the authority on a given subject/keyword and I believe that if you think of it from the user/visitors point of view first you can't really go too far wrong