International Country URL Structure

[pladcarl9]

Hey Guys,

We have a www.site.com (gTLD) site, the primary market in Australia.

We want to expand to US and UK.

For the homepage, we are looking to create 3 new subfolders which are:

• site.com/au/
• site.com/uk/
• site.com/us/

Then if someone visits the site.com redirect based on their ip address to to the correct location.

We are also looking to setup hreflang tags between the 3 sub-folders and set geo-location targeting in google search console at sub-folder level.

Just wondering if this setup sounds ok for international SEO?

Cheers.

[martinxm]

Hi. I just answered something similar in this question. Look at it if it can help you.

https://moz.com/community/q/unique-content-for-international-seo#reply_384463

[Nigel_Carr]

Hi

That is exactly the correct way. There have been a number of posts on this subject in the forum recently.

If you follow the guide in the Google link below you won't go wrong.

Essentially, If a page exists like this:

yourstore.com/au/category/product-1
yourstore.com/us/category/product-1
yourstore.com/uk/category/product-1

As long as every page has an hreflang tag pointing to itself and the other versions you will be absolutely fine, no duplication, no worries!

Read More

https://support.google.com/webmasters/answer/189077?hl=en I hope that helps,

Regards

Nigel

[pladcarl9]

Thanks for that, what would you recommend for people who land on: yourstore.com/

When we have:

• youstore.com/au/
• youstore.com/uk/
• youstore.com/us/

Should we use some kind of IP redirection if they hit youstore.com then redirect to the relevant country homepage?

[Nigel_Carr]

You could do that or keep the core domain for Australia as the.com and then add

• youstore.com/uk/
• youstore.com/us/

Then as you say have IP detection to flick them over to the correct version.

Like Fitflop.com

They have the .com for the US and then it flicks depending where you are. If you change the .com to .com/au you would need to install a lot of redirects which isn't necessary.

Regards

Nigel