URL structure for am International website with subdirectories

[Lvet]

Hello,

The company I am working for is launching a new ecommerce website (just a handful of products).
In the first phase, the website will be English only, but it will be possible to order internationally (20 countries).
In a second phase, new languages and countries will be added.

I am wondering what is the best URL structure for launch:

1. Start with a structure similar to website.com/language/content (later on we will add other languages than english)
2. Start with a structure similar to website.com/country/content
   3) Start with a structure similar to website.com/country-language/content (at the beginning it will be all website.com/country-en/content)

What do you think?

Cheers
Luca

[Nigel_Carr]

Hi Luca

I would use option 3 where you add country followed by language.

website.com/uk/en
website.com/ca/fr
website.com/ca/en

This will allow you flexibility when there is a country with two languages like Canada.

Just remember to use the hreflang tag on all pages.

https://support.google.com/webmasters/answer/189077?hl=en

Fitflop do this very well www.fitflop.com/uk/en

I hope this helps

Regards

Nigel