URL Structure for a shopping website

[BBT-Digital]

I have a website which currently has a bad URL structure. I would like to change it.

Proposed URL Structure:

www.website.com

www.website.com/category/

www.website.com/category/men/

www.website.com/category/men/jackets

www.website.com/category/men/jackets/product-name

Is it a good URL structure?

I have seen some other website uses their product name right after their root domain.

www.website.com/product-name

I have also seen another structure which changes like below:

www.website.com/womens-jackets/products

www.website.com/mens-jackets/products

Which is Good URL structure for SEO & users?

[Keszi]

Hi there,

Regarding website.com/category/product

What you have to take into consideration: if a product is going to be placed in more than one category, then this product is going to be indexable on more than one URL paths. (Like Gaston mentioned below, in this case you need to take care of duplication, which you can do with canonical links or redirection to one path).

For example, let's say you have a product which is in both cat1, subcat1 and cat2. This way you will have minimum 3 available paths to the product:

• website.com/cat1/product
• website.com/cat1/subcat1/product
• website.com/cat2/product

This means that on product level you will have to deal with internal duplicated content. This is why usually prefer to use website.com/product url path (IMO).

Regarding the /category/subcategory/ vs /category-subcategory/ this is really a technical question. How "deep" is going to be your website? Do you want a flat infrastructure?

I usually prefer the /category/subcategory/ structure, because of the idea of contents of an e-commerce website should be build up with a structure based upon content silos, where from general you move towards the specific (indifferent of how we achieve this, with subcategories or filters within categories). I really hope it helps you answer your questions.

[GastonRiera]

+1 to /category/subcategory/product

Also, addressing the case where a product can live in several categories, those should be taken care of, either redirecting all to the correct or with canonicals.

Hope it helps.
Best luck
GR.

[Keszi]

Sorry, I've forgot to detail that case:) Thanks for pointing it out.

[BBT-Digital]

Thanks István Keszeg & Gaston Riera. That helps a lot.