Keyword Planner

[NewSEOguy]

VERY much a newbie with MOZ Pro (10 days into my 30-day trial), so for that, I apologize. I just want to get an idea of the time needed to accumulate data for keywords, and if I am doing all this right. I'm guessing this...use the tool and enter as many keyword possibilities as I can come up with for my website. Then wait a week or so. Then make a keyword decision. Is this the recommended or best practice? If it makes a difference, my website pertains to a local onsite service that I provide. Any web traffic more than 50 miles of my physical location would be a waste. My 1 on 1 session with Seun was great, but now I need to put it all together and make some traffic happen! Any other ideas, please throw them my way. If I'm completely off-base with this, feel free to send insults!

Thanks,

Billy

[GastonRiera]

Hi Billy,

As Im able to understand from your question, I see 3 key points to chat about:

1. Local SEO: It looks like you need some advices on optimizing for Local SERP results. As I am not an specialist in that field, I'd be referring you to some articles about that. Study them, apply what you can and if you have some trouble understanding or impacting anything, shoot other question here in the forum.

   Match Your Local SEO to Your Business Type with the Local SEO Checklist - Moz Blog
   Location Data + Reviews: The 1–2 Punch of Local SEO - Moz Blog
   New Research: 35% of Competitive Local Keywords Have Local Pack Ads - Moz Blog
   45 Local SEO Pitfalls and How to Avoid Them - Moz Blog

2. Adwords Keyword Planner and/or other kw tools: There hs been a lot of chat about having a nice and acurate source of information about search volume and competition. Its known that adwords' kw planner does not give us (in SEO, not in paid) a reliable data. One of the latests Rand's WhitBoard Friday is exactly what you need here:
   Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday

3. Time gathering information: There is no need to wait any time. For any tool data you use, it will be data from past time and rarely will differ from one week to another. It could be different for any given month, because of seasonality.

As a general advise, Google a lot and try to follow some of the authoritative communities and blogs that share advises. Like Moz blog, Ahrefs blog, Search Engine Land, SEMrush and many others. Itś really hard to comment any solution or help you when the question is this generic.

Hope it helps you.
Best luck.
GR.

PS: Please edit the other questions, so as not to have duplicate ones: https://moz.com/community/q/keyword-tool-best-practices