What would the US traffic increase be for a website YoY if all Google SERP rankings remained the same?

[WebpageFX]

This question has come up a few times with some of our clients and I've spent some time researching this question, but I can't find an answer online so hopefully, someone at MOZ has this data available to them with all the data they collect.

The data points that would be needed to answer this question off the top of my head:

• Increase in the # of Google Searches in the US YoY

• The decrease in CTR for organic results "10 blue links" which take a searcher off of Google YoY, as Google continues to keep more searchers on Google.com with rich snippets, increased AdWords prominence, AdWords extensions, etc

• I'm sure this greatly varies per industry, but an average for all industries is all that is needed to answer this client question.

Many thanks in advance and I've included a video which hopefully helps to better explain the search "plus/minus" that we can expect to see as SEOs in 2018.

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