2 pages competing

[brian-madden]

Hi all,

My website currently has 2 pages that address the theme 'property investment in manchester' or 'buy to let manchester'.

https://www.knightknox.com/developments/manchester/

https://www.knightknox.com/investments/manchester

I am a bit concerned that we are competing against ourselves for these keywords. In my opinion the /investments page provides better content, but the /developments page ranks higher in Google.

What do you think would be the best course of action?:

• Leave as is

• Merge the contents of both pages

• Redirect the /developments to /investments

• Or something else?

Any ideas welcome.

Thanks

[GastonRiera]

Hi Brian,

Keyword cannibalization is always a dilemma. I've checked those URLs in SEMrush and /investments/ doesnt rank high for any relevant kws.
My approach would be improving /developments/ trying to improve that high ranks and with a keyword research focus /investments/ towards other search terms.

I dont recommend redirecting one to the other neither merging them, because you have the potential gain with other keywords and long tails.

It could be benefitial to write some blogposts about one or several topics related to those pages and point a backlink to /developments/ or /investments/ with the focus keyword so as tell google that its content relevant to that search term.

Hope it helps.
Best luck.
GR.

PS: It would be awesome to hear back from you with the selected option and the results!
PS2: Some resources:
How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO - SEJ
Keyword Cannibalization and SEO: What You Need to Know - Stone Temple
Why You Might Be Cannibalizing Your Own Keywords – Here’s Why #125 - Stone Temple

[evolvingSEO]

Hello!

I wanted to make you a screen video as it's a bit more nuanced, here's the link:

https://www.useloom.com/share/ebddf32363444e6a9cbc2ddfab639612

(Sorry for my voice- had a cold!)

It's 5mins, definitely watch!

But in very brief summary - Google is ranking two types of content: property listing style pages, and articles. You can have two pages - one of each type and they won't cannibalize each other.