How to Have Multiple Listings appear on Google maps

[Sociable_Bistro]

Hi my client has two locations for his restaurants: Me Gusta Tacos

He wants to have both his locations show up in the map pack, which they currently do when you type in Restaurants, Dinner, food near me etc...

However, when you google Me Gusta Tacos the Google listing shows up on the right for one of his locations, but there isn't a Map Pack for his two locations.

I wasn't sure if a map pack only shows up when there are 3 or more locations, for instance, a chipotle which I added an image below to compare too.

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[MiriamEllis]

Hi Sociable!

Yes, Google will show a 2-pack for a branded search (like Me Gusta Tacos) if the business only has 2 locations in a given city. From looking at your website, it looks like you have two locations about 20 miles apart, so that might be a bit of a stretch for Google to include both in the same pack. But, here are three things to consider:

1. When you perform your search, are you physically at or next to one of the restaurants? Because of the searcher-proximity factor, this could affect the results you see. If you go to the other restaurant, do you then see a different result? How about if you search from 20 or 50 miles away from both?

2. Have you built up enough authority for BOTH locations to convince Google that they should show both in a pack when someone in your area does a branded search. If not, this is something to work on that could eventually influence Google to give you that 2-pack you want. Can't promise that, but this would be a way to work towards that goal.

3. Unfortunately, your business name is of a type that may have intent problems. When someone searches for "me gusta tacos" how does Google parse their intent? This could be someone speaking Spanish declaring their enjoyment of tacos, it could be a non-Spanish speaker asking for a translation, it could be someone looking for your restaurant, or it could be something else. This being the case, you may need to build brand authority over time. Google gets it that when someone searches for "Taco Bell" there's really no question of intent and they are likely to show them a local pack with multiple Taco Bells in a city or multiple Taco Bells in nearby towns. No one typing that it is looking for a bell shaped like a taco, or a taco shaped like a bell, or what have you. The brand is so known, the intent is a given. So, with your smaller brand, you'll be hoping to build that kind of authority that signals to Google that anyone searching for "Me Gusta Tacos" means your company. Right now, you need to focus on building local authority so that local searches are shown your business. In the future, if your chain expands, you will need to build regional and then national brand recognition, so that you can get that "Taco Bell treatment" in any local pack where you have branches.

Hope this helps! It's a good question you asked.

[Sociable_Bistro]

Great answer!

Thank you for taking the time to answer this!

[MiriamEllis]

My pleasure! So glad to have you in the community.