The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Intermediate & Advanced SEO
    4. Any experience regarding what % is considered duplicate?

    Any experience regarding what % is considered duplicate?

    Intermediate & Advanced SEO
    2 2 671
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • AdamThompson
      AdamThompson last edited by

      Some sites (including 1 or two I work with) have a legitimate reason to have duplicate content, such as product descriptions. One way to deal with duplicate content is to add other unique content to the page.

      It would be helpful to have guidelines regarding what percentage of the content on a page should be unique. For example, if you have a page with 1,000 words of duplicate content, how many words of unique content should you add for the page to be considered OK?

      I realize that a) Google will never reveal this and b) it probably varies a fair bit based on the particular website. However...

      Does anyone have any experience in this area?

      (Example: You added 300 words of unique content to all 250 pages on your site, that each had 100 words of duplicate content before, and that worked to improve your rankings.)

      Any input would be appreciated!

      Note: Just to be clear, I am NOT talking about "spinning" duplicate content to make it "unique". I am talking about adding unique content to a page that has legitimate duplicate content.

      1 Reply Last reply Reply Quote 0
      • AdoptionHelp
        AdoptionHelp last edited by

        Check out this video: http://www.seomoz.org/blog/whiteboard-friday-dealing-with-duplicate-content

        It will give you a much more thorough answer than just a percentage of uniqueness. But if you want that kind of answer I mostly hear guesses between 20% - 40% unique content.

        1 Reply Last reply Reply Quote 0
        • 1 / 1
        • First post
          Last post
        • What is considered duplicate content?
          Andy.Drinkwater
          Andy.Drinkwater
          0
          7
          165

        • Is This Considered Duplicate Content?
          rflores
          rflores
          0
          2
          90

        • Real Estate MLS listings - Does Google Consider duplicate content?
          khi5
          khi5
          0
          3
          1.3k

        • Is an RSS feed considered duplicate content?
          gXeSEO
          gXeSEO
          0
          5
          2.3k

        • How To Handle Duplicate Content Regarding A Corp With Multiple Sites and Locations?
          Marcus_Miller
          Marcus_Miller
          0
          6
          342

        • Is a "Critical Acclaim" considered duplicate content on an eCommerce site?
          Dr-Pete
          Dr-Pete
          0
          7
          374

        • Duplicate page content and Duplicate page title errors
          Cyrus-Shepard
          Cyrus-Shepard
          0
          9
          834

        • Duplicate page content and duplicate pate title
          RyanKent
          RyanKent
          0
          3
          555

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy