Website Not Performing after switch to HTTPS

[SMRTCHInteractive]

We recently switched our client's website to HTTPS but after the move, we've experienced a huge decrease in rankings (off the map), and traffic. Our metas for the homepage are not being picked up by Google, although it was appearing correctly before the switch.

We've implemented all redirects, resubmitted URL to Google, and updated GSC.

GSC is also reporting errors in our XML stating there are no URLs to crawl.

Has anyone had any issues similar? What do you all recommend?

Help greatly appreciated

[Joe_Stoffel]

Hi there,

Sounds frustrating, when did this migration occur?

I'm sure you've double checked but you implemented a 301 redirect from http://www. -----> https://www. correct? And URLs were 1 to 1 mapped out, no bulk redirect to the homepage or anything like that?

The site's internal navigation was updated to link directly to https://www. URLs, correct? If you are forcing each link in the site's navigation to redirect, you may be diluting homepage link equity and slow site performance. This could potentially be part of the issue.

This article discusses some potential reasons that rankings can drop after migrating from http ----> https, I would recommend reviewing these.

Hope this helps!

[SMRTCHInteractive]

Thank you Joe! I'll take a look at the article link you provide. Hopefully, I'll find the culprit.