What is the problem with my site? Rankings are going down, not sure why.

[Mr.Suren]

Rankings for almost all the keywords are not improving and going down, not sure why.

Can anyone please suggest me what's wrong with my site and what can i do to improve the overall performance of the site.I would really appreciate your help.

[Callahan-Marketing]

I used https://varvy.com/ to scan your site. This was done only for the front of site.

Here are some things it picked up that can help.

• Accessibility - No skip to main content, Alt text missing, Empty alt links found
• Image alt text - 30 images do not have alt text, 19 images links do not have alt text (they list what images)
• Sitemaps - No sitemap for users
• If modified since - Page does not to appear to support if modified since

Some questions I would ask are:

• Have you looked at your competitor's keywords and rankings?
• How long have you had the site up for?

These are some things I would look into. From viewing your page source code, looks like you are using Yoast.  Do you have all green for each page?

Also looked at your Google My Business page and the last time a photo was uploaded to that was Oct 2016. You should be uploading photos more often on your Google Page.

[seoman10]

Sounds like one of three things

1. On page/site technical problems

2. Your competitors have been doing some SEO work and started to outrank you

3. Algorithmic penalty (i.e. not manual, probably as a result of the Google update)

Check your search console for anything out the ordinary.

[Mr.Suren]

1. There is no major technical problem, most of the on-page stuff has already been done.

2. We are also doing SEO and keep an eye on competitors activities too.

3. There is no manual penalty. All things/factors in webmaster tool/search console is fine.

Do you see any on-page issue with the website?

[seoman10]

Always nice to be endorsed by someone, copying and pasting your content!

[Joseph-Green-SEO]

Hey, Would you share the keywords that you see dropping?

[Joseph-Green-SEO]

On my first look at traffic it seems that you are doing fine on desktop but not on mobile. Is that correct?

[Mr.Suren]

This post is deleted!

[Mr.Suren]

Overall traffic is very less We need to improve the ranking of keywords so that we can get good traffic.

[Callahan-Marketing]

I am not sure if you are using all the tools, Moz offers but here is something I looked at and took 5 minutes.

I used one of your keywords that you want to rank for - furniture movers melbourne

I then took from the SERP Analysis, the top two websites.

Then in the keyword analysis, I used your website domain and did entire root.  THen added two of your competitor's websites.   You will see all the keywords everyone ranks for.  When you go to their websites, it seems they have a lot more content than you.  Maybe start adding more content about the services built around your keywords.

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