Quality Traffic - Terrible Results

[Enertiv]

Hello all,

I have been working hard on my SEO (and SEM) to the point where I'm getting plenty of traffic from my targeted keywords.

The only problem is that none of this people are becoming leads (the goal for our business).

Anything jump out about these pages in terms of how to get people more likely to get to the form page?

www.enertiv.com/solutions/
www.enertiv.com/solutions/asset-intelligence
www.enertiv.com/solutions/automatic-tenant-submetering
www.enertiv.com/solutions/enertiv-two-meter

Anything on the form page that could be optimized to drive more form completions?

www.enertiv.com/get-started

Any insights would be greatly appreciated.

Thanks

[Guest]

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[Moreleads]

Hi Enertiv,

There are many things you can try like using the form on the page itself (instead of the user having to click on "schedule demo" to get to the page of the form) also there is a small disconnect on the words used,  so better would be to have the text on the action button under the form also using "schedule demo" rather than "submit".

You can use testimonials from authority clients in your niche to aid the credibility of the company / product. And therefore get users to more easily convert.

you also had a chat appearing asking me if i would like to receive a case study (good idea) but it disapeared when i visited another page and i couldn´t get it back to appear. you could keep it sticky and let users close it.

like i said there are many things you can do, but i didnt see any maior critical thing on your page, it´s many times also an issue of trying out several different approaches and AB test them. several companies have great advice on this https://blog.hubspot.com/marketing/high-converting-landing-pages or https://unbounce.com/101-landing-page-optimization-tips/ amongst others.

you also say you got a plenty of traffic of the keywords you are targeting, how are you actually monitoring this? Because for some of the main keywords you are targeting on those pages(like building solutions, submetering, building diagnostics, utility submetering)  i couldn´t find Enertiv in the SERP.

Another way to go would be to invest some money in Adwords so you can control better the traffic you get for each keyword and the amount so you can easier test different versions of your page to optimize the conversions.

No eureka moment, but i hope it helps

[Enertiv]

Hey Ramon,

Thanks - that's very helpful. The chat problem was actually a bug I hadn't noticed, so very glad you pointed that out.

I am a big believer in A/B testing, but I haven't been able to truly move the needle yet. I will keep trying different options.

We're still working on organic (we're doing well on Tenant Submetering), I knew that we're getting targeted traffic from our Adwords.

Thanks for the input!