Ctr question with home page and product pages

[BobAnderson]

do you believe that the advantage of targeting a search term on the home page is now worse off than before?

as I understand it ctr is a big factor now And as far as i can see if two pages are equal on page etc the better ctr will win out, the issue with the home page is the serp stars cannot be used hence the ctr on a product page will be higher?

I feel if you where able to get a home page up quicker (1 year instead of two) you still lost out in the end due to the product page winning on ctr?

do you think this is correct?

[Martijn_Scheijbeler]

It's probably correct, but in the long term you probably still want to make sure the product term is ranking. Although in the end it's all about the bottom line just to make sure you're getting more conversions.