I am wondering if there is a right answer for keywords with alternate spelling.

[Trent.Warner]

I work in insurance, specifically CoOp Insurance. I researched on Google trend the 3 different spellings (Co Op, Co-Op and CoOp) and there is search volume for all 3 but no big trends. Moz shows optimization for all 3.

Is there a right one to go after?

Is the correct spelling the correct one to target, even if it doesn't have the highest search volume?

Does going after the misspellings dilute branding, or enhance search visibility?

[BlueprintMarketing]

When used in the correct context it’s mor about looking g to your customers

i see it spelled like “ co-op

google knows it’s the same thing when used in sentence or a site about Insurance

you can you what the correct name is

hope I was of help,

Tom

“Insuring a co-op”

[BlueprintMarketing]

PS the uppercase is not going to be different from the lowercase as google loo at them the same way

All the big guys use co-op like geico extr.

[Dr-Pete]

Google probably isn't going to distinguish between "co op" and "co-op" for ranking purposes and, as Thomas said, case-sensitivity shouldn't matter. You might still see some issues with "coop" as one word vs. two.

Actually, digging in, it looks like searches for "coop insurance" (one word) return "co op" and "co-op", but searches for "co-op" don't return "coop". You've also got the confusion that "coop" is a word (although low-volume -- not a lot of chicken coop content, relative to some other topics).

I'd personally pick one version -- inconsistency can look weird to visitors and unprofessional. My gut feeling is use "co op" or "co-op" (i'd lean toward the latter, but no solid data to back that up). If your logo is "CoOp" and you use "co op" or "co-op" in content, I think that's probably fine. Keep in mind, though, that I'm only speaking from an SEO standpoint. I don't know the brand or history, from a business standpoint.